Amazon has launched Alexa+, an upgraded version of its voice assistant powered by generative AI. Built on large language models from Anthropic and Amazon's own Amazon Nova suite, Alexa+ aims to be more conversational and capable of handling complex, multi-service interactions. The enhanced assistant is available for free to Amazon Prime subscribers on Alexa-enabled devices, tablets, and through the Alexa app or website, with a paid subscription option for non-Prime users. AI
IMPACT Enhances existing smart home ecosystems and potentially streamlines multi-service task completion for users.
RANK_REASON Product update for an existing AI assistant, not a new frontier model release.
- Alexa+
- Amazon Alexa+
- Amazon Echo
- Amazon Fire TV
- Amazon Nova
- Amazon Prime
- Anthropic
- Daniel Rausch
- Grubhub
- OpenTable
- TechRadar
- Ticketmaster
- Uber
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