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Smartphone market hits decade low, but Apple and Samsung gain share

By PulseAugur Editorial · [1 sources] ·

Global smartphone shipments have seen their steepest Q3 decline in over a decade, largely due to escalating DRAM and NAND flash memory costs. This has driven up retail prices by 20% and prompted consumers to hold onto devices longer or consider refurbished options. Despite the overall market downturn, Samsung and Apple managed to increase their market share, with Samsung reaching 23% and Apple surpassing 20% for the first time in Q3, driven by strong demand for their premium models. AI

RANK_REASON Market analysis of a major industry sector with specific data on company performance and market share shifts. [lever_c_demoted from significant: ic=1 ai=0.1]

Read on Engadget →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Smartphone market hits decade low, but Apple and Samsung gain share

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4 / 100
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Research
Market analysis of a major industry sector with specific data on company performance and market share shifts. [lever_c_demoted from significant: ic=1 ai=0.1]
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Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
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product, other
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Low
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Breaking (< 6h)
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Full methodology in our editorial standards.

COVERAGE [1]

  1. Engadget TIER_1 English(EN) · [email protected] (Igor Bonifacic) ·

    Apple's iPhone market share rose despite a downturn in smartphone shipments

    Samsung and Apple had decent quarters, while Xiaomi, Oppo and Vivo had a terrible Q3.

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