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Apple, Samsung Gain Market Share Amidst Steepest Smartphone Shipment Decline in a Decade

By PulseAugur Editorial · [2 sources] ·

Global smartphone shipments saw their steepest Q3 decline in over a decade, largely due to rising DRAM and NAND flash prices inflating material costs. This has led to higher retail prices and consumers holding onto devices longer. Despite the overall market downturn, Apple and Samsung managed to increase their market share. Apple's iPhone share grew to over 20% for the first time in Q3, driven by strong demand for the iPhone 18 Pro and sustained momentum from the iPhone 17, while Samsung also saw a four-percentage-point increase in its share. Conversely, Chinese manufacturers Xiaomi, Oppo, and Vivo experienced significant shipment declines and a drop in market share. AI

IMPACT Confirms that rising component costs and premiumization trends are reshaping the consumer electronics market.

RANK_REASON Industry-wide market share shifts and shipment data analysis from a reputable research firm. [lever_c_demoted from significant: ic=2 ai=0.1]

Read on Mastodon — mastodon.social →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Apple, Samsung Gain Market Share Amidst Steepest Smartphone Shipment Decline in a Decade

How we ranked this

Signal score
0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Research
Industry-wide market share shifts and shipment data analysis from a reputable research firm. [lever_c_demoted from significant: ic=2 ai=0.1]
Source corroboration
2 independent sources
Multiple independent publishers reporting the same story raises confidence that it's real and newsworthy.
Topics
product, other
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
Low
Off-topic or adjacent — cluster remains reachable but doesn't surface in AI-industry rankings.
Story freshness
28 days old
Aged out of breaking-news scoring windows; ranking reflects the durable signal from the full source set.

Full methodology in our editorial standards.

COVERAGE [2]

  1. Engadget TIER_1 English(EN) · [email protected] (Igor Bonifacic) ·

    Apple's iPhone market share rose despite a downturn in smartphone shipments

    Samsung and Apple had decent quarters, while Xiaomi, Oppo and Vivo had a terrible Q3.

  2. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    Apple's iPhone market share rose despite a downturn in smartphone shipments Samsung and Apple had decent quarters, while Xiaomi, Oppo and Vivo had a terrible Q3

    Apple's iPhone market share rose despite a downturn in smartphone shipments Samsung and Apple had decent quarters, while Xiaomi, Oppo and Vivo had a terrible Q3. https://www. engadget.com/2285334/apple-iph one-market-share-rose-despite-a-downturn-in-smartphone-shipments/ # Tech #…

    LINKS engadget.com/…/apple-iphone-market-share-…

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