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Apple cuts iPhone 18 Pro orders amid rising costs and softer demand

By PulseAugur Editorial · [1 sources] ·

Apple is reportedly reducing production orders for its new iPhone 18 Pro and iPhone 18 Pro Max models due to softer-than-expected demand, according to Nikkei Asia. Suppliers cited a $100 price increase for these premium devices compared to their predecessors as a key factor, exacerbated by a global memory chip shortage driven by AI data center demand. This situation is occurring early in John Ternus's tenure as CEO, with the broader smartphone market also facing declining shipments and rising average selling prices. AI

IMPACT AI-driven demand for memory chips is contributing to higher component costs, impacting consumer electronics pricing and production.

RANK_REASON Report on production cuts and demand for a specific consumer product.

Read on Fortune →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Apple cuts iPhone 18 Pro orders amid rising costs and softer demand

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Report on production cuts and demand for a specific consumer product.
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Fernanda Tronco ·

    A $100 price hike may be all it takes to scare off iPhone buyers in this economy, as Apple reportedly slashes orders

    Suppliers say Apple’s October component orders for its newest Pro iPhones are down at least 15%, as an AI-driven memory chip shortage pushes smartphone prices to record highs.

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