Many AI projects are initiated based on vendor demonstrations and a fear of missing out, rather than a clearly defined problem. To safeguard budgets, it's recommended to begin every project with a written problem statement and reject those that cannot provide one. Vendor claims should be treated as marketing until validated with an organization's own data, as canned demonstrations can obscure complexity and AI-branded solutions may simply be older automation. The author emphasizes that this approach is not anti-AI but advocates for evidence-based implementation over marketing hype. AI
IMPACT Advocates for a problem-driven approach to AI implementation, emphasizing evidence over marketing hype to ensure successful adoption.
RANK_REASON Opinion piece discussing best practices for initiating AI projects.
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