Online retailers that fail to offer digital wallet payment options are losing a significant portion of Gen Z customers, according to a study by PYMNTS Intelligence. This demographic, along with millennials, is more likely to abandon purchases if their preferred payment method, such as Apple Pay or Google Pay, is unavailable. The trend is expected to grow as Gen Z's spending power increases, signaling a need for retailers to adapt their payment systems to avoid substantial profit losses. AI
RANK_REASON The cluster discusses a study's findings on consumer behavior and its implications for retailers, rather than a direct product release or industry-shaping event.
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