A recent survey indicates a generational divide in supplement consumption, with younger adults (Gen Z and Millennials) showing less overall interest in traditional supplements like vitamins compared to older generations (Baby Boomers). However, protein supplements represent an exception, with younger demographics being more likely to consume them, often integrated into everyday foods and drinks rather than solely through traditional formats like powders or pills. This trend suggests a shift in how younger consumers approach wellness, prioritizing functional ingredients within their existing diets. AI
RANK_REASON Article discusses survey data and expert opinions on consumer trends, not a new release or significant industry event.
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