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AI helps travelers find hidden gems, combating overtourism

By PulseAugur Editorial · [1 sources] ·

AI is emerging as a tool to combat overtourism by helping travelers discover less-crowded destinations, according to Ethan Lin, co-founder of Klook. He argues that overtourism is a problem of concentration rather than volume, with AI enabling the diversification of tourist traffic. A Klook survey indicated that 57% of Gen Z and millennial travelers in Asia have used AI to find new experiences, and Mastercard data suggests AI subscription holders are more inclined to explore off-the-beaten-path locations. The travel industry is also seeing a rise in experience-driven travel, with demand for concerts, sporting events, and 'workcations' contributing to the sector's growth. AI

IMPACT AI may help diversify tourist traffic to lesser-known destinations, mitigating overtourism.

RANK_REASON Commentary from a company co-founder about the potential use of AI in the travel industry.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

AI helps travelers find hidden gems, combating overtourism

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3 / 100
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Commentary from a company co-founder about the potential use of AI in the travel industry.
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Angelica Ang ·

    AI solves overtourism’s ‘concentration problem’ by helping people find hidden gems, says Klook cofounder Ethan Lin

    In Klook's Travel Pulse survey of roughly Gen Z and millennial travelers across Asia, 57% said they had used AI to find new destinations or experiences.

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