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Contact centers need AI infrastructure, not just projects, to succeed

Contact centers are struggling with AI adoption, with many initiatives failing to meet expectations due to a focus on individual use cases rather than building foundational AI infrastructure. A recent survey found that while a majority of AI initiatives were deemed successful, a significant portion faced delays, budget overruns, and ultimately did not deliver desired results. Experts advocate for an infrastructure-first approach, enabling flexible integration and iteration of AI capabilities, to better adapt to the rapid evolution of the technology and ensure scalable, consistent performance in customer experience. AI

IMPACT Advocates for an infrastructure-first approach to AI in contact centers, suggesting this will enable faster, more scalable, and adaptable deployments.

RANK_REASON Article discusses strategic approaches to AI adoption in contact centers, offering expert opinion rather than announcing a new product or research.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Contact centers need AI infrastructure, not just projects, to succeed

How we ranked this

Signal score
0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Commentary
Article discusses strategic approaches to AI adoption in contact centers, offering expert opinion rather than announcing a new product or research.
Source corroboration
Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
Topics
product, infra
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
High
Clearly on-topic for AI-industry coverage.
Story freshness
78 days old
Aged out of breaking-news scoring windows; ranking reflects the durable signal from the full source set.

Full methodology in our editorial standards.

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Jeff Fettes, Forbes Councils Member ·

    Why Contact Centers Need AI Infrastructure, Not AI Projects

    AI now evolves faster than any deployment can keep pace with, and today's cutting-edge capability is tomorrow's baseline. You can't start from scratch each time.​