Instagram users can now limit how their off-app activity is used for personalized ads and AI recommendations. A new "Activity from other businesses" control, rolling out globally, allows users to prevent Meta from using data shared by third-party businesses to tailor ads and content. While this setting doesn't stop all ad personalization based on in-app activity, it provides more granular control over data usage for advertising purposes. Users can also restrict app permissions on their phones, such as location and microphone access, and manage contact syncing to further limit data collection. AI
IMPACT Provides users with more control over how their data is used for AI-driven personalization and advertising.
RANK_REASON Article provides instructions on how to adjust settings within an existing product.
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