Personalized pricing by retailers makes price changes difficult to detect

By PulseAugur Editorial · [1 sources] · 2026-08-17 12:42

Personalized pricing strategies employed by online retailers can make it difficult for consumers to detect price changes specific to them. According to Zuiderveen Borgesius, these personalized prices are often communicated through targeted discounts via email, making them hard to observe and verify if a price has been altered solely for an individual. This practice raises concerns about transparency and fairness in consumer transactions. AI

IMPACT Personalized pricing algorithms may obscure true market prices, impacting consumer trust and potentially leading to regulatory scrutiny.

RANK_REASON The item discusses a commentary on personalized pricing strategies, not a direct release or significant industry event.

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Zuiderveen Borgesius

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Personalized pricing by retailers makes price changes difficult to detect

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Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] · 2026-08-17 12:42

“It’s often very difficult to spot personalised prices,” Zuiderveen Borgesius said. “Stores can personalise prices by sending some people discounts by email. In

“It’s often very difficult to spot personalised prices,” Zuiderveen Borgesius said. “Stores can personalise prices by sending some people discounts by email. In this way, price personalisation can be hard to observe. Hence, determining whether a price changed only for a particula…

LINKS europeancorrespondent.com/…/algorithms-kn…

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“It’s often very difficult to spot personalised prices,” Zuiderveen Borgesius said. “Stores can personalise prices by sending some people discounts by email. In

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