ENTITY Zuiderveen Borgesius

Zuiderveen Borgesius

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COMMENTARY · CL_204659 · Aug 17 · 12:42

Personalized pricing by retailers makes price changes difficult to detect

Personalized pricing strategies employed by online retailers can make it difficult for consumers to detect price changes specific to them. According to Zuiderveen Borgesius, these personalized prices are often communica…

Personalized pricing by retailers makes price changes difficult to detect