Magnite is enabling advertisers to integrate AI decisioning engines directly within its Supply-Side Platform (SSP). The company offers two primary methods for this integration: Chalice AI and inPowered AI. This approach allows for the embedding of partner AI models, facilitating more direct use of AI within the ad auction process. AI
IMPACT Enables more direct use of AI decisioning within ad auctions, potentially improving targeting and efficiency.
RANK_REASON Product update from an ad tech platform integrating AI models.
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