Stephen Squeri, who became CEO of American Express in 2018, has revitalized the company by focusing on affluent younger demographics and enhancing premium card benefits. Despite initial concerns about his personal style, Squeri implemented a strategy that shifted away from a low-cost entry point, instead emphasizing luxury perks that appeal to Gen Z and millennials. This approach has resulted in Amex outperforming major financial competitors and benchmarks in stock returns over the past eight years. AI
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RANK_REASON Article details a successful business strategy and financial performance of a major company, including stock performance and customer acquisition tactics. [lever_c_demoted from significant: ic=1 ai=0.1]
