Roku devices collect extensive user viewing data, including what, when, how, and where content is watched, mirroring practices common in social media and other connected devices. This data is gathered through various means like cookies, device identifiers, and analysis of streaming habits, and is used for ad curation and performance optimization. Users can limit this data collection by adjusting privacy settings, disabling Automatic Content Recognition, limiting personalized ads, and curtailing microphone access. AI
IMPACT Users can adjust privacy settings to limit data collection by smart TV platforms.
RANK_REASON Article details how to manage privacy settings on a consumer electronics product.
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