Magnite is providing two distinct methods for integrating third-party AI models within its advertising auction system. These approaches, Chalice AI and inPowered AI, focus on embedding AI decisioning engines directly into the Supply-Side Platform (SSP). This integration aims to enhance programmatic advertising capabilities by allowing for more sophisticated AI-driven decision-making during the ad auction process. AI
IMPACT Enhances programmatic advertising capabilities by embedding AI decisioning engines directly into the SSP.
RANK_REASON Product update from an ad tech company integrating AI models.
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