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中文(ZH) 中信证券:传统主业稳健+AI收入渐显,美股应用软件迎来估值修复契机

AI integration boosts traditional software firms, CITIC Securities notes

CITIC Securities reports that the narrative of AI replacing traditional software is proving false, as leading software companies maintain steady growth in revenue and orders. These companies are integrating AI models into existing workflows for CRM, ERP, ITSM, and HCM, leveraging their established data, industry knowledge, and customer service capabilities as key advantages. The firm anticipates a valuation recovery for US-listed software stocks in the short term, driven by increasing AI revenue contributions and reduced model homogenization, with the next 1-2 quarters being crucial for observing if this trend leads to a broader sector reversal. AI

IMPACT Suggests AI integration is strengthening, not replacing, traditional software vendors, potentially leading to market valuation recovery.

RANK_REASON Analyst report discussing industry trends and market outlook, not a direct product release or research finding.

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AI integration boosts traditional software firms, CITIC Securities notes

COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    CITIC Securities: Traditional core business is stable + AI revenue is gradually emerging, US stock application software welcomes valuation repair opportunities

    36氪获悉,中信证券研报表示,当下“AI吞噬软件”叙事正在逐步证伪:龙头厂商收入与在手订单仍保持稳健增长,应用软件基本面尚未出现市场此前担忧的结构性失速;同时模型厂商通过嵌入CRM、ERP、ITSM和HCM等既有工作流推进企业级落地,传统软件厂商的数据、行业知识及客户服务能力仍构成核心壁垒。短期看,模型同质化属性提升、软件企业AI收入占比提升等有望推动美股软件板块估值持续向上修复。中期维度,板块能否由估值修复走向反转,仍取决于AI产品能否带动软件企业整体营收增速回升,未来1—2个季度可能是重要观察窗口。