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Apple CEO Tim Cook battles 'hundred-year flood' of rising memory costs

By PulseAugur Editorial · [2 sources] ·

Apple CEO Tim Cook described the current memory pricing market as a "hundred-year flood," anticipating further cost increases in the September quarter. These rising memory costs have significantly impacted Apple's gross margin, consuming over 100% of its sequential decline. In response, Apple has nearly doubled its inventory to $11.09 billion, a 87% year-over-year increase, to buffer against these price hikes. AI

IMPACT Rising memory costs could impact the cost and availability of AI-capable hardware.

RANK_REASON CEO commentary on market conditions and company response, not a direct product or frontier release.

Read on Tom's Hardware →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Apple CEO Tim Cook battles 'hundred-year flood' of rising memory costs

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CEO commentary on market conditions and company response, not a direct product or frontier release.
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2 independent sources
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product, infra
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COVERAGE [2]

  1. Tom's Hardware TIER_1 English(EN) · Luke James ·

    Apple CEO Tim Cook says the company is fighting 'a hundred-year flood' on memory pricing — expects to pay even more for memory in September following recent price hikes

    Apple will pay even more for memory in the September quarter than it did in the June quarter, CEO Tim Cook told analysts on the company's earnings call.

  2. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    Apple CEO Tim Cook says the company is fighting 'a hundred-year flood' on memory pricing — expects to pay even more for memory in September following recent pri

    Apple CEO Tim Cook says the company is fighting 'a hundred-year flood' on memory pricing — expects to pay even more for memory in September following recent price hikes Apple will pay even more for memory in the September quarter than it did in the June quarter, CEO Tim Cook told…

    LINKS tomshardware.com/…/apple-nearly-doubled-i… tomshardware.com/tech-industry

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