HBO Max has introduced a new short-form video feature, similar to TikTok and Instagram, to help users discover content from its library. These algorithmically delivered shorts allow users to jump into episodes or save series. The app is also rolling out a conversational search experience powered by natural language understanding, enabling users to find content through chatbot-like queries. AI
IMPACT Streaming services are increasingly adopting AI-powered features for content discovery and user interaction.
RANK_REASON Product update for a streaming service, not a core AI release.
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