Warner Bros. Discovery has launched a new feature called HBO Max Shorts within the HBO Max app. This vertical video feed uses AI to select engaging clips and scenes, which are then curated by editors for vertical viewing. The feature aims to help users discover new movies and series, offering personalized content based on viewing history and testing a natural language search function. AI
IMPACT Enhances content discovery on streaming platforms through AI-driven clip selection and personalization.
RANK_REASON Product launch of a new feature within an existing streaming service.
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