A study published on arXiv investigated how trust in augmented analytics influences decision quality among non-technical business intelligence users. The research, conducted with 250 business professionals in Vietnam, utilized partial least squares structural equation modeling. Findings suggest that augmented analytics capabilities enhance perceived ease of use, usefulness, and trust in BI systems, with trust and usefulness jointly impacting adoption intention and decision quality. AI
IMPACT This research highlights the importance of building trust in AI-driven analytics tools to improve decision-making for non-technical users.
RANK_REASON The cluster contains a research paper published on arXiv. [lever_c_demoted from research: ic=1 ai=1.0]
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