Wildberries has significantly increased its blocking of seller accounts in the first half of 2026, with over 5,000 accounts suspended. The marketplace is also imposing fines of up to 50,000 rubles per image for copyright infringement, particularly concerning visuals generated by AI. Despite seller fears, courts have ruled that penalties are for using unauthorized content, not the generation process itself. Sellers can leverage AI image generation tools to reduce costs, provided they verify originality and human creative input. AI
IMPACT AI image generation tools can help e-commerce sellers reduce costs, but careful attention to copyright and platform policies is crucial to avoid fines.
RANK_REASON The article discusses the use of AI tools for image generation in the context of e-commerce platform policies and potential fines, rather than a new AI release or core research.
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