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Hasbro targets 'kidults' with card games and adult-focused toys, boosting revenue

By PulseAugur Editorial · [1 sources] ·

Hasbro is shifting its business strategy to focus more on adult consumers, or "kidults," rather than solely on children. This pivot, led by CEO Chris Cocks, involves prioritizing card games like "Magic: The Gathering" and expanding product lines like Play-Doh to appeal to adults, particularly women. The company reported a 16% increase in revenue to $1.14 billion, exceeding analyst expectations, driven significantly by the "Magic: The Gathering" business which surpassed $500 million in quarterly revenue for the first time. AI

RANK_REASON Company strategy shift with significant revenue impact and new product focus. [lever_c_demoted from significant: ic=1 ai=0.0]

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Hasbro targets 'kidults' with card games and adult-focused toys, boosting revenue

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0 / 100
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Research
Company strategy shift with significant revenue impact and new product focus. [lever_c_demoted from significant: ic=1 ai=0.0]
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Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
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product, other
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Low
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65 days old
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Phil Wahba ·

    Hasbro’s growth strategy isn’t just about kids anymore—it’s about ‘kidults’

    CEO Chris Cocks is betting the toymaker's future on grown-up collectors, card games, and nostalgia—and Wall Street likes what it's seeing.

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