A recent survey indicates that 58.6% of marketers are not adequately investing in channels that artificial intelligence cannot measure. This underinvestment is linked to misallocated spending, with social media and connected TV (CTV) identified as key areas with measurement blind spots. The findings stem from a survey of 157 US agency and brand leaders conducted by AppsFlyer. AI
IMPACT Highlights potential inefficiencies in marketing spend due to AI's current measurement limitations.
RANK_REASON Survey findings on marketing investment and AI measurement capabilities.
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