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Michaels Stores expands into party supplies and fabrics after rival bankruptcies

Michaels Stores, now owned by Apollo Global Management, has strategically expanded into party supplies and fabric sales following the bankruptcies of rivals Party City and Joann Fabrics. CEO David Boone has led the rapid integration of these new product lines, leveraging the agility of private ownership to make swift decisions. This expansion aims to drive growth beyond the maturing arts and crafts market, with early sales figures indicating a double-digit percentage increase in revenue. AI

RANK_REASON Major retail strategy shift and expansion by a large company following competitor bankruptcies. [lever_c_demoted from significant: ic=1 ai=0.0]

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Michaels Stores expands into party supplies and fabrics after rival bankruptcies

COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Phil Wahba ·

    How Apollo-owned Michaels turned two rivals’ bankruptcies into a growth strategy

    The arts and crafts retailer leaning on party supplies and fabric to end years of stagnation.