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Companies leverage AI for new products and services beyond efficiency

Several companies are leveraging AI to create new products, services, and business models, moving beyond simple efficiency gains. Duolingo, for instance, has integrated generative AI to develop new language courses and learning pathways, significantly reducing development time and expanding its offerings. Salesforce is positioning itself as a key provider of AI tools, enabling an "agentic workforce" that can take action and automate tasks for other businesses. Klarna is enhancing its customer experience by using AI assistants for product discovery and price comparison, aiming to add value throughout the e-commerce journey. Harvey is democratizing legal expertise by providing AI tools for contract analysis and document drafting, allowing human lawyers to focus on more complex tasks. AI

IMPACT Companies are shifting AI focus from efficiency to creating new business models and enhanced customer experiences.

RANK_REASON Article discusses how companies are using AI, providing examples and analysis rather than announcing a new product or research.

Read on Forbes — Innovation →

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Companies leverage AI for new products and services beyond efficiency

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Bernard Marr, Contributor ·

    5 Companies Winning With AI And What They Are Doing Differently

    Companies including Duolingo, Salesforce, Klarna, Harvey & Adobe are using AI to create new products, improve customer experiences and reshape established business models