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Retailers use predictable cart abandonment discounts, study finds

New research from Decodo reveals that online retailers employ predictable patterns for offering cart abandonment discounts across various product categories. These discounts can be leveraged by consumers, but the timing and depth vary significantly, with travel and luxury goods having distinct strategies. The study also highlights that retailers use browsing behavior and search history to personalize pricing, a practice sometimes referred to as "surveillance pricing." AI

IMPACT Provides insights into how AI-driven dynamic pricing affects consumer behavior and potential strategies to navigate it.

RANK_REASON Research findings on consumer pricing strategies. [lever_c_demoted from research: ic=1 ai=0.4]

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Retailers use predictable cart abandonment discounts, study finds

COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Catherina Gioino ·

    Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart

    Retailers are looking at your browsing history to change the price you see in your cart. Maybe you should be doing the same when looking to buy.