Companies are shifting their innovation focus from purely digital experiences to creating richer, live-action customer interactions. Technologies like AI and spatial computing are enabling these richer experiences, which foster deeper customer relationships and trust. A PwC survey indicates that in-person store visits significantly influence purchasing decisions, and The Harris Poll found that physical retail experiences enhance brand connection, particularly for Gen Z and Millennials. AI
IMPACT Suggests AI will be key in creating memorable, in-person customer experiences that build brand loyalty.
RANK_REASON Article discusses business strategy and customer engagement trends, referencing AI as an enabler, but is not a direct AI release or research.
AI-generated summary · Google Gemini · from 1 sources. How we write summaries →
