Magnite has launched new AI-powered buyer agent and mediation tools, with early adopters including Disney Advertising, Kepler, MiQ, and Spectrum Reach. Separately, Optable and Goodway Group are partnering to integrate agentic AI into connected commerce solutions, with over 70 Goodway employees already utilizing the platform. AI
IMPACT These advancements in AI agents and mediation tools could streamline digital advertising workflows and enhance connected commerce experiences.
RANK_REASON The cluster describes the expansion of AI tools and partnerships within the advertising and commerce sectors, which falls under the 'tool' category.
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