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中文(ZH) 茉莉奶白纽约闭店始末:品牌与加盟商的“双输”之战

Molly Tea dispute erupts over New York store closures

A dispute has arisen between the Chinese tea brand Molly Tea (茉莉奶白) and its New York-based operating partner, MHL NY LLC, leading to the closure of several of the brand's stores in New York. The brand alleges that the partner, represented by Mr. Liu, committed serious breaches of contract, including unauthorized expansion and violation of operational standards, which prompted legal action and the termination of their licensing agreement. Conversely, the partner claims the brand is attempting to seize control of the profitable New York stores after he bore the initial risks and costs of establishing the brand's presence in the US market. AI

IMPACT This dispute highlights the complexities and potential pitfalls of international expansion for consumer brands, particularly in navigating different legal and business cultures.

RANK_REASON This is a dispute between a brand and its franchisee/partner, not a core product release or research milestone.

Read on 36氪 (36Kr) →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Molly Tea dispute erupts over New York store closures

COVERAGE [2]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    政府采购法迎来修订

    政府采购法修订草案6月23日提请十四届全国人大常委会第二十三次会议初次审议。政府采购法修改坚持党的领导,坚持问题导向,坚持权责统一,坚持稳中求进,系统完善政府采购体制机制,为统一市场基础制度规则、构建全国统一大市场提供法治保障。修订草案共10章104条。修改的主要内容包括:调整优化法律适用范围,强化政府采购政策功能作用,加强全过程管理,推动交易规则规范高效,完善公平竞争机制,强化权力监督与制度反腐等。(新华社)

  2. 36氪 (36Kr) TIER_1 中文(ZH) ·

    The End of Heytea's New York Store: A "Lose-Lose" Battle Between the Brand and Franchisees

    <p>作者&nbsp;|&nbsp;肖思佳<br />编辑&nbsp;|&nbsp;乔芊</p> <p>2024年,茉莉奶白纽约法拉盛门店,单月约50万美金营收。</p> <p>对一个彼时在国内只有百家门店的品牌而言,这个“海外首店”的成绩堪称神话——在北美,中国新茶饮品牌的单店销售额普遍在15-30万美金。即便是更早出海到北美、领先茉莉奶白一个身位的喜茶,门店最高记录也才40万美金。</p> <p>近几年的茶饮出海浪潮中,多数品牌只敢从临近的东南亚市场摸索起,茉莉奶白却一上来就挑战难度最高的美国。随后两年,茉莉奶白在海外迅速扩张。先后将门店开进了加拿大…