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HBO Max slashes prices by up to 40% to boost viewership for new shows

HBO Max is implementing a significant price reduction of up to 40% on its annual subscription plans, a move aimed at boosting viewership for upcoming flagship shows like 'House of the Dragon' season 3 and the highly anticipated 'Harry Potter' series. This promotion, available until July 15 and lasting for a year, applies to both new and existing subscribers, with prices dropping to as low as $79 for the ad-supported tier. The strategy comes as HBO Max faces increased competition and potential acquisition by Paramount, seeking to attract and retain users amidst a rare discount in the streaming market. AI

RANK_REASON This is a promotional pricing change for a streaming service, not a core AI development.

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HBO Max slashes prices by up to 40% to boost viewership for new shows

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Paul Tassi, Senior Contributor ·

    Ahead Of ‘House Of The Dragon,’ HBO Slashes Max Prices By 40%

    HBO Max is significantly cutting prices for subscriptions ahead of House of the Dragon season 3 and other big shows to come.