Alimama: Over 1 million brands and merchants continue to increase investment in Tmall, exceeding the same period last year
Alimama has reported that over one million brand merchants are increasing their investment on Tmall, surpassing last year's figures. The apparel, home furnishings, and fast-moving consumer goods sectors saw the most merchants increasing their investment, while pet supplies, food, jewelry, and trendy toys experienced the largest growth in merchants adding investment, with the pet sector showing over a 30% increase. Additionally, Alimama's daily active customer count reached a new high, and brand advertising revenue saw a double-digit year-over-year increase. AI
IMPACT Platform investment trends may indicate shifts in e-commerce AI adoption and strategy.