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中文(ZH) 阿里妈妈：超100万品牌商家持续在天猫加大投入，超去年同期

Alimama sees over 1M merchants boost Tmall investment, record daily users

By PulseAugur Editorial · [1 sources] ·

Alimama has reported that over one million brand merchants are increasing their investment on Tmall, surpassing last year's figures. The apparel, home furnishings, and fast-moving consumer goods sectors saw the most merchants increasing their investment, while pet supplies, food, jewelry, and trendy toys experienced the largest growth in merchants adding investment, with the pet sector showing over a 30% increase. Additionally, Alimama's daily active customer count reached a new high, and brand advertising revenue saw a double-digit year-over-year increase. AI

IMPACT Platform investment trends may indicate shifts in e-commerce AI adoption and strategy.

RANK_REASON This is a business update from a platform, not a new product release or core AI research.

Read on 36氪 (36Kr) →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Alimama sees over 1M merchants boost Tmall investment, record daily users

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This is a business update from a platform, not a new product release or core AI research.
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COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Alimama: Over 1 million brands and merchants continue to increase investment in Tmall, exceeding the same period last year

    36氪获悉，阿里妈妈数据显示，超100万品牌商家持续在天猫加大投入，超去年同期。服饰、家居家装、快消行业增加投入的商家数最多，宠物、食品、珠宝、潮玩等行业加投的商家数量增幅最大，其中宠物行业增加投入的商家比去年增长超30%。同时，阿里妈妈日均活跃客户数创历史新高，品牌广告总额同比双位数增长。

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