Brief

The UK's Competition and Markets Authority (CMA) has mandated that Google must allow publishers to opt out of having their content used in AI search features, such as AI Overviews. This new regulation also requires Google to prevent content from being used to fine-tune its AI models and ensures proper attribution for any publisher content that is used. Google is testing this opt-out feature with a subset of UK publishers before a planned global rollout, aiming to create a fairer environment for content negotiation and compensation. AI

Google is introducing a new feature in its Search Console that allows website owners to opt out of having their content used in AI-generated search results. This option will not affect a site's ranking in traditional search results. The company is testing this feature with a small group of UK domain owners before a global rollout, responding to feedback from publishers and creators concerned about AI's impact on their traffic and revenue. AI