Google is introducing a new feature in its Search Console that allows website owners to opt out of having their content used in AI-generated search results. This option will not affect a site's ranking in traditional search results. The company is testing this feature with a small group of UK domain owners before a global rollout, responding to feedback from publishers and creators concerned about AI's impact on their traffic and revenue. AI
IMPACT Website owners gain control over AI content usage, potentially impacting AI model training data and search referral traffic.
RANK_REASON Significant policy change by a major tech platform regarding AI content usage.
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- AI Mode
- AI Overviews
- Competition and Markets Authority
- Condé Nast
- Roger Lynch
- Search Console
- UK
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