Generative Engine Optimization at Scale: Measuring Brand Visibility Across AI Search Engines
A new research paper explores Generative Engine Optimization (GEO), a strategy for brands to improve their visibility across AI search engines like ChatGPT, Claude, Perplexity, and Gemini. The study analyzed over 100,000 prompt responses and found a clear hierarchy of brand visibility, with global brands appearing in 73% of relevant AI answers, established mid-market brands in 44%, and smaller brands in only 11%. Corporate websites are the most cited sources (78%), followed by platforms like YouTube and Reddit. The research also highlights that "best-of" listicles are the most effective content format for citations, and brand sentiment can fluctuate significantly. AI
IMPACT Brands must adapt SEO strategies to Generative Engine Optimization (GEO) to maintain visibility as AI search engines become primary information sources.