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AI search engines reshape brand visibility, new study finds

By PulseAugur Editorial · [2 sources] ·

A new research paper analyzes how AI search engines like ChatGPT, Claude, Perplexity, and Gemini impact brand visibility, a phenomenon termed Generative Engine Optimization (GEO). The study, which examined over 100,000 prompt responses, found that brand visibility strongly correlates with brand maturity, with global names appearing in 73% of relevant AI answers compared to 11% for niche brands. Corporate websites are the most cited sources, followed by platforms like YouTube and Reddit, with "best-of" listicles being the most cited content format. AI

IMPACT Brands must adapt SEO strategies to Generative Engine Optimization (GEO) to maintain visibility in AI search results.

RANK_REASON Research paper published on arXiv detailing findings about AI search engine visibility.

Read on arXiv cs.IR (Information Retrieval) →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

AI search engines reshape brand visibility, new study finds

COVERAGE [2]

  1. arXiv cs.CL TIER_1 English(EN) · Pratyush Kumar (Ranqo) ·

    Generative Engine Optimization at Scale: Measuring Brand Visibility Across AI Search Engines

    arXiv:2606.20065v1 Announce Type: cross Abstract: People increasingly get answers straight from AI search engines like ChatGPT, Claude, Perplexity, and Gemini rather than scrolling search results. Brands that once focused on search engine optimization (SEO) must now optimize for …

  2. arXiv cs.IR (Information Retrieval) TIER_1 English(EN) · Pratyush Kumar ·

    Generative Engine Optimization at Scale: Measuring Brand Visibility Across AI Search Engines

    People increasingly get answers straight from AI search engines like ChatGPT, Claude, Perplexity, and Gemini rather than scrolling search results. Brands that once focused on search engine optimization (SEO) must now optimize for how these engines represent, cite, and recommend t…

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