The quiet death of conscious consumerism, from Everlane and Allbirds to Beyond Meat
The era of "conscious consumerism" appears to be waning, as evidenced by the struggles and acquisitions of prominent brands like Everlane, Allbirds, and Beyond Meat. These companies, which once thrived by appealing to consumers' desire for ethical and sustainable products, are now facing financial difficulties. Their decline suggests that while ethical considerations are important, they are not sufficient on their own to ensure business success, with factors like price, convenience, and product appeal proving more critical to consumers. AI
IMPACT This article touches on AI infrastructure as a potential pivot for Allbirds, but the core focus is on consumer trends and business strategy, not AI development or impact.
