Forrester
PulseAugur coverage of Forrester — every cluster mentioning Forrester across labs, papers, and developer communities, ranked by signal.
9 day(s) with sentiment data
Forrester to release new 'GEO' strategy guidance for enterprise AI buyers within 30 days
Given Forrester's recent focus on AI tools leading enterprise buyer research and the emergence of 'GEO' strategies, it's plausible they will soon publish formal guidance or reports on this topic. This would help enterprises adapt to buyers using AI for research and vendor selection.
Forrester's 'AI restructuring regret' report may signal shift in enterprise AI adoption
Forrester's recent report indicating 55% of employers regret AI restructuring suggests a potential slowdown or re-evaluation of AI-driven workforce changes. This could mean a decrease in aggressive AI-related job cuts and a move towards more cautious, integrated AI implementation strategies in the enterprise.
OpenAI's market position may be challenged by new AI agent governance frameworks within 90 days
Forrester's warning about OpenAI's potential decline, coupled with reports of autonomous AI agents outpacing governance, suggests a growing market concern. Companies may start demanding more robust governance from AI providers, potentially impacting OpenAI's dominance if they don't adapt quickly.
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GenAI Projects Stall as 'Article Scoring' Emerges to Fix Data Quality
Enterprise generative AI strategies are stalling due to poor data quality and a lack of risk controls, with approximately half of initiatives failing after the proof-of-concept stage. Large language models, which excel …
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CMO role expands to AI and culture as budgets tighten
Marketing leaders are facing a significant shift in their roles, with expanded responsibilities encompassing AI, community building, and organizational culture, while budgets remain stagnant or even decrease. This broad…
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Forrester: Agent Identity Management is the New IAM Frontier
Forrester's Identiverse 2026 recap highlights the growing importance of agent identity management (IAM). The report indicates that 75-85% of organizations are currently deploying AI agents. Consequently, the authenticat…
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SpaceX inks $6.3B compute deal with AI vendor Reflection
SpaceX has secured a significant $6.3 billion deal with generative AI vendor Reflection, which will provide Reflection access to Nvidia GB300 chips within SpaceX's Colossus 2 data center. This agreement, set to begin Ju…
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Forrester study: Unified Microsoft Security yields 124% ROI
A new study by Forrester, commissioned by Microsoft, indicates that customers who integrated Microsoft Security solutions experienced a significant return on investment (ROI) of 124%. The research highlights the benefit…
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Forrester: 55% of employers regret AI restructuring, signaling potential job cut reversals
A Forrester report indicates that 55% of employers who restructured their operations for AI now regret their decisions. This suggests a potential reversal of AI-driven job cuts in the coming years, as companies re-evalu…
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AI tools now lead enterprise buyer research, demanding new 'GEO' strategies
Enterprise technology buyers are increasingly using AI tools like ChatGPT and Claude for their research, bypassing traditional search engines. This shift necessitates a new strategy called generative engine optimization…
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Forrester: OpenAI faces potential decline like BlackBerry
Forrester analysts predict that OpenAI could experience a significant decline, drawing parallels to BlackBerry's loss of market dominance. They suggest that increasing competition and evolving market dynamics pose a thr…
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ShinyHunters exploits Oracle PeopleSoft 0-day, hits 100+ orgs
The hacking group ShinyHunters claims to have exploited a zero-day vulnerability in Oracle's PeopleSoft software to breach over 100 organizations. Among the affected entities is the University of Nottingham, from which …
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Forrester: OpenAI risks becoming AI's BlackBerry
Forrester Research has issued a stark warning, suggesting that OpenAI could follow the path of BlackBerry, a once-dominant tech company that ultimately failed to adapt to market changes. This projection highlights conce…
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Forrester warns OpenAI could become AI's BlackBerry; Anthropic's Fable 5 shows safety issues
Forrester predicts OpenAI could follow BlackBerry's path, becoming a cautionary tale in the AI industry. This outlook stems from concerns about the rapid pace of AI development and potential market shifts. Meanwhile, An…
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Forrester warns OpenAI could become AI's BlackBerry; Anthropic's Fable 5 too cautious
Forrester predicts OpenAI could face a decline similar to BlackBerry's, suggesting a potential shift in the AI landscape. Separately, Anthropic's Fable 5 model exhibits hyper-vigilance, refusing even benign prompts due …
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Forrester: OpenAI risks becoming AI's BlackBerry
Forrester Research warns that OpenAI, despite its current leadership, risks becoming an AI industry cautionary tale akin to BlackBerry. The firm suggests that as OpenAI focuses on investor relations and enterprise clien…
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Forrester: OpenAI risks becoming AI's BlackBerry
Forrester predicts that OpenAI, despite its current leadership in AI, could face a decline similar to BlackBerry's in the smartphone market. This outlook stems from OpenAI's focus on courting investors and enterprise cu…
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AI agents acting autonomously outpace governance frameworks
A significant portion of users and organizations are already deploying AI agents that operate autonomously without human oversight, according to recent reports. Despite this rapid adoption, many companies lack adequate …
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AI firms Zycus and DeployAIBots expand services and research
Zycus recently hosted its Agentic AI Procurement Summit 2026, releasing research from Forrester and Hackett Group. Concurrently, DeployAIBots has established a new headquarters in Miami to expand its AI-driven automatio…
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Traditional industries lag in AI adoption due to trust concerns
Traditional industries are slow to adopt AI because their clients prioritize trust and expertise over speed and efficiency. Newer businesses, however, are rapidly integrating AI due to lower costs and accessible tools. …
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Macy's AI chatbot drives customer spending and turnaround
Macy's is undergoing a significant turnaround, partly driven by its strategic implementation of AI technologies. The company's AI-powered chatbot, "Ask Macy's," has proven particularly successful, with its "Complete the…
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Stripe re-architects payments for AI agent economy
Stripe is undergoing a significant re-architecture of its payment systems to better support an economy driven by AI agents. This strategic shift, highlighted at Stripe Sessions 2026, aims to create a more robust and ada…
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Conscious consumerism falters as Everlane, Allbirds, Beyond Meat struggle
The era of "conscious consumerism" appears to be waning, as evidenced by the struggles and acquisitions of prominent brands like Everlane, Allbirds, and Beyond Meat. These companies, which once thrived by appealing to c…