Forrester
PulseAugur coverage of Forrester — every cluster mentioning Forrester across labs, papers, and developer communities, ranked by signal.
6 day(s) with sentiment data
Forrester to release new 'GEO' strategy guidance for enterprise AI buyers within 30 days
Given Forrester's recent focus on AI tools leading enterprise buyer research and the emergence of 'GEO' strategies, it's plausible they will soon publish formal guidance or reports on this topic. This would help enterprises adapt to buyers using AI for research and vendor selection.
Forrester's 'AI restructuring regret' report may signal shift in enterprise AI adoption
Forrester's recent report indicating 55% of employers regret AI restructuring suggests a potential slowdown or re-evaluation of AI-driven workforce changes. This could mean a decrease in aggressive AI-related job cuts and a move towards more cautious, integrated AI implementation strategies in the enterprise.
OpenAI's market position may be challenged by new AI agent governance frameworks within 90 days
Forrester's warning about OpenAI's potential decline, coupled with reports of autonomous AI agents outpacing governance, suggests a growing market concern. Companies may start demanding more robust governance from AI providers, potentially impacting OpenAI's dominance if they don't adapt quickly.
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AI agent pilots face 89% failure rate due to operational hurdles · 1 source tracked
Most enterprise AI agent pilots fail to reach full deployment due to operational challenges rather than model limitations. A significant gap exists between the high percentage of companies running agent pilots and the l…
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Storage density emerges as key metric for AI-driven data center growth
Data center operators are facing increasing pressure from growing workloads, particularly those driven by AI, which are outpacing available space, power, and budget. Storage density is emerging as a critical metric for …
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Sovereign AI evolves beyond data residency to business resilience
A new report from Forrester indicates that the concept of "sovereign AI" is evolving beyond data residency concerns to encompass business resilience and operational control. The research highlights that organizations ac…
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Experience Intelligence: Combining Customer Words and Actions for Deeper Insights
Organizations are increasingly moving beyond traditional surveys to understand customer behavior, a shift termed 'Experience Intelligence.' This approach combines what customers explicitly state with their implicit acti…
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Gartner: 45% of B2B buyers used generative AI for research in 2026
A recent report from Gartner indicates that 45% of B2B buyers utilized generative AI in their purchasing decisions in 2026, primarily for researching vendors and products. While buyers consult an average of seven inform…
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Apple's AI Siri shows promise but struggles to retain users
Apple's new AI-powered Siri, tested in the iOS 27 beta, offers significant improvements in contextual understanding and information retrieval from a user's device. Despite its enhanced capabilities, the author found the…
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AWS named Leader in AI Infrastructure by Forrester report
Amazon Web Services (AWS) has been named a Leader in The Forrester Wave: AI Infrastructure Solutions, Q4 2025 report. The evaluation recognized AWS for its strong performance in the Strategy category, receiving the high…
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Gen Z loses trust in business due to layoffs, broken promises, and pay gaps
A growing number of younger workers are losing faith in American businesses due to perceived broken promises and unfair practices. Layoffs are frequent and often lack severance, while health insurance can be abruptly cu…
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Employers regret AI layoffs, plan reversals amid new EU rules
A Forrester report indicates that 55% of employers regret recent layoffs attributed to AI adoption. The research firm anticipates that approximately half of these AI-related job cuts will be reversed, with roles potenti…
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Amazon expands drone delivery to nearly 500 US cities
Amazon is significantly expanding its drone delivery service, aiming to reach nearly 500 cities nationwide by the end of the year. This expansion will allow more customers to receive packages weighing up to five pounds …
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Consumer trust in AI for purchases remains low, especially for expensive items
Consumers are hesitant to trust AI with significant purchasing decisions, primarily due to concerns about receiving poor recommendations and overspending. A survey indicated that most shoppers would only allow AI to mak…
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Google DeepMind unveils Gemini Robotics 2 for physical AGI
Google DeepMind has unveiled Gemini Robotics 2, a vision-language-action model embodied in a humanoid robot, aiming to achieve "physical AGI" capable of performing any human task. The system integrates multiple AI model…
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Product teams should prioritize user feedback over feature output, research suggests
Product teams are often focused on shipping more features, but research indicates that user satisfaction is declining despite increased output. A key finding suggests that complaints about difficult user interfaces are …
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Alibaba Cloud named leader in global foundation model assessment by IDC · 1 source tracked
Alibaba Cloud has been recognized as a leader in IDC's latest Worldwide Foundation Model Software 2026 Vendor Assessment report. The report highlights Alibaba Cloud's Qwen model family and AI platform, placing it in the…
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Vendors clash over 'Agentic Development Lifecycle' definitions
The concept of an "Agentic Development Lifecycle" (ADLC) is emerging as a response to the unique challenges posed by AI systems, which break traditional software development assumptions. However, there is significant di…
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China's AI chip advancements trigger global stock market volatility · 1 source tracked
Global stock markets experienced significant volatility last week due to developments in China's AI chip industry. The debut of Chinese memory chipmaker CXMT on the Shanghai stock market, which saw a massive surge in va…
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New ShieldFont protects open-source AI from data scraping · 1 source tracked
A new font called ShieldFont has been released to protect open-source AI models from being scraped by proprietary systems. This font embeds subtle, invisible data within text that can be used to identify and flag conten…
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Microsoft launches cheaper AI cyber model to rival Mythos, GPT 5.6
Microsoft has launched a new cybersecurity AI model, MAI-Cyber-1-Flash, designed to be more cost-effective than competing systems from Anthropic and OpenAI. This model reportedly outperforms rivals like Anthropic's Myth…
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AI budget scrutiny intensifies as tech stocks face sell-off
Business leaders are reassessing their 2027 tech budgets due to AI stock market volatility and concerns over return on investment. Experts advise against panic-driven cuts, instead recommending a focus on AI initiatives…
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Agent security hinges on authority, proof, and blast radius questions
Agent security hinges on three critical questions: whose authority an action carries, what proof of that action exists, and the potential spread of damage if an action is incorrect. Current systems often fail to address…