Forrester
PulseAugur coverage of Forrester — every cluster mentioning Forrester across labs, papers, and developer communities, ranked by signal.
10 day(s) with sentiment data
Forrester to release new 'GEO' strategy guidance for enterprise AI buyers within 30 days
Given Forrester's recent focus on AI tools leading enterprise buyer research and the emergence of 'GEO' strategies, it's plausible they will soon publish formal guidance or reports on this topic. This would help enterprises adapt to buyers using AI for research and vendor selection.
Forrester's 'AI restructuring regret' report may signal shift in enterprise AI adoption
Forrester's recent report indicating 55% of employers regret AI restructuring suggests a potential slowdown or re-evaluation of AI-driven workforce changes. This could mean a decrease in aggressive AI-related job cuts and a move towards more cautious, integrated AI implementation strategies in the enterprise.
OpenAI's market position may be challenged by new AI agent governance frameworks within 90 days
Forrester's warning about OpenAI's potential decline, coupled with reports of autonomous AI agents outpacing governance, suggests a growing market concern. Companies may start demanding more robust governance from AI providers, potentially impacting OpenAI's dominance if they don't adapt quickly.
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Anthropic targets $1.4tn IPO amid AI boom valuation concerns · 1 source tracked
Anthropic is preparing for an initial public offering (IPO) with a target valuation of up to $1.4 trillion, a reduction from earlier expectations of $2 trillion. The company plans to raise approximately $64.4 billion th…
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AI agents reshape B2B buying by narrowing vendor fields and influencing choices
AI-powered buying agents are increasingly influencing B2B purchasing decisions, with a significant portion of B2B software buyers initiating their process with AI tools rather than traditional search engines. These agen…
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AI spending to hit 20% of enterprise tech budgets by 2027
AI is projected to constitute approximately 20% of business technology spending by 2027, according to Forrester. This significant increase is primarily driven by infrastructure and computing capacity, including servers,…
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Global AI Cloud Providers Evolve Beyond Compute Sales · 1 source tracked
A new industry map, NeoCloud, highlights the evolving landscape of global AI cloud services, moving beyond simple compute sales to specialized offerings. Leading providers like CoreWeave and Nebius focus on GPU-as-a-Ser…
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AI workforce planning errors prompt calls for better process understanding · 3 sources tracked
Many companies are making workforce decisions based on assumptions about AI's capabilities, leading to potential miscalculations in headcount reduction. Research from Gartner and Forrester suggests that approximately ha…
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Enterprises to adopt heterogeneous AI infrastructure, Forrester predicts
Enterprises are shifting their AI infrastructure strategies towards a more diverse approach. This includes adopting heterogeneous AI infrastructure, private AI inference environments, and industry-specific edge computin…
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Forrester: Shadow AI agents to outnumber sanctioned ones by 10:1 in APAC enterprises by 2027
A Forrester report predicts that by 2027, large enterprises in the Asia Pacific region will have over ten employee-built shadow AI agents for every officially sanctioned one. These unauthorized agents evade asset invent…
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AI price war intensifies as open models challenge proprietary offerings
The AI market is experiencing a significant price war, with both open-weight and proprietary models reducing their costs. IBM CEO Arvind Krishna highlighted that open models now offer about 90% of the quality of top-tie…
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Anthropic launches Claude Duet AI agent amid enterprise caution
Anthropic has launched Claude Duet, a proactive personal AI agent, available on multiple platforms and integrated with services like Stripe. Despite this release, enterprise adoption of such advanced AI agents remains s…
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AI to consume 20% of tech budgets by 2027, Forrester predicts
AI is projected to consume one-fifth of technology budgets by 2027, according to Forrester. However, the research firm anticipates that significant financial returns will be limited to isolated cases. Forrester suggests…
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Manufacturing shifts focus to adaptability with AI and automation
Manufacturing is increasingly prioritizing adaptability over cost, driven by advancements in industrial AI, automation, and software-defined factories. This strategic shift allows companies to respond more effectively t…
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Forrester predicts AI courtroom battles and global outages by 2027
Forrester Research predicts that by 2027, artificial intelligence will face significant disruptions, including potential courtroom battles and widespread global outages. These events could lead to substantial consequenc…
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AI Data Centers Face Pollution Fines for On-Site Power Generation
Data centers are increasingly installing on-site power generation to circumvent grid limitations, but this practice introduces new environmental compliance issues. A recent $1.07 million penalty in New Jersey highlights…
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AI agent pilots face 89% failure rate due to operational hurdles · 1 source tracked
Most enterprise AI agent pilots fail to reach full deployment due to operational challenges rather than model limitations. A significant gap exists between the high percentage of companies running agent pilots and the l…
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Storage density emerges as key metric for AI-driven data center growth
Data center operators are facing increasing pressure from growing workloads, particularly those driven by AI, which are outpacing available space, power, and budget. Storage density is emerging as a critical metric for …
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Sovereign AI evolves beyond data residency to business resilience
A new report from Forrester indicates that the concept of "sovereign AI" is evolving beyond data residency concerns to encompass business resilience and operational control. The research highlights that organizations ac…
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Experience Intelligence: Combining Customer Words and Actions for Deeper Insights
Organizations are increasingly moving beyond traditional surveys to understand customer behavior, a shift termed 'Experience Intelligence.' This approach combines what customers explicitly state with their implicit acti…
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Gartner: 45% of B2B buyers used generative AI for research in 2026
A recent report from Gartner indicates that 45% of B2B buyers utilized generative AI in their purchasing decisions in 2026, primarily for researching vendors and products. While buyers consult an average of seven inform…
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Apple's AI Siri shows promise but struggles to retain users
Apple's new AI-powered Siri, tested in the iOS 27 beta, offers significant improvements in contextual understanding and information retrieval from a user's device. Despite its enhanced capabilities, the author found the…
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AWS named Leader in AI Infrastructure by Forrester report
Amazon Web Services (AWS) has been named a Leader in The Forrester Wave: AI Infrastructure Solutions, Q4 2025 report. The evaluation recognized AWS for its strong performance in the Strategy category, receiving the high…