Microsoft says LLM web does reduce clicks and website visits, in a presentation by James Murray from last week https://www. seroundtable.com/microsoft-ai- reduc
Microsoft has acknowledged that its AI-powered search features are leading to fewer clicks and website visits. This observation was presented by James Murray during a recent Microsoft presentation. The findings suggest a shift in how users interact with search results when AI summaries are provided. AI
IMPACT Confirms AI search's impact on web traffic, potentially altering publisher revenue models.