Microsoft has acknowledged that its AI-powered search features are leading to fewer clicks and website visits. This observation was presented by James Murray during a recent Microsoft presentation. The findings suggest a shift in how users interact with search results when AI summaries are provided. AI
IMPACT Confirms AI search's impact on web traffic, potentially altering publisher revenue models.
RANK_REASON Executive presentation discussing product impact, not a formal product release or benchmark.
Read on Mastodon — mastodon.social →
AI-generated summary · Google Gemini · from 1 sources. How we write summaries →