ICYMI: Ad tech braces for AI agents: ChatGPT ads reach logged-out users, IAB Tech Lab forms a programmatic governance council, SECURE Data Act targets state pri
The advertising technology industry is preparing for the impact of AI agents, with new developments including ChatGPT ads appearing for users not logged into their accounts. Concurrently, the IAB Tech Lab has established a programmatic governance council to address these changes. Additionally, the SECURE Data Act is being introduced to target state privacy laws, and Google is updating its spam detection tools. AI
IMPACT AI agents are poised to reshape digital advertising, necessitating new governance and privacy frameworks.