Lego announces 12 Smart Play Pokémon sets
Lego is expanding its interactive Smart Play line beyond Star Wars for the first time, introducing 12 new Pokémon-themed sets. These sets, designed for a younger audience, incorporate "Smart Bricks" and "Smart Tags" to enable unique character interactions and gameplay features. The new collection ranges in price from $15 to $120 and will be available starting August 1, with some sets including figures like Charizard and Pikachu, along with interactive elements for battles and training. AI
IMPACT Niche product expansion; unlikely to significantly impact AI operators.