Lego is expanding its "Smart Play" technology beyond Star Wars for the first time with a new line of 12 Pokémon-themed building sets. These sets, designed for a younger audience, incorporate interactive elements like "Smart Bricks" and "Smart Tags" that enable character sounds and in-game battle mechanics. The collection ranges from smaller, character-focused builds to larger, more elaborate battle sets, with prices starting at $15 and going up to $120 for the most comprehensive options. The new sets are available for pre-order and will be released on August 1st, with additional in-game and in-store rewards planned for August and September 2026. AI
IMPACT Niche tooling improvement; minimal industry-wide impact.
RANK_REASON Product launch of interactive toy sets.
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