Lego launches 12 interactive Pokémon Smart Play sets

Lego is expanding its interactive Smart Play line beyond Star Wars for the first time, introducing 12 new Pokémon-themed sets. These sets, designed for a younger audience, incorporate "Smart Bricks" and "Smart Tags" to enable unique character interactions and gameplay features. The new collection ranges in price from $15 to $120 and will be available starting August 1, with some sets including figures like Charizard and Pikachu, along with interactive elements for battles and training. AI

IMPACT Niche product expansion; unlikely to significantly impact AI operators.

RANK_REASON Product launch of interactive toy sets.

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• Charizard
• Jolteon
• Lego
• Mario
• Pikachu
• Pokémon
• Star Wars
• Ash Ketchum
• Bidoof
• Bulbasaur
• Charmander
• Gengar
• Geodude
• Jigglypuff
• Mewtwo
• Squirtle

• product
• other

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