How Sony nearly ruled spatial audio - until Apple changed music forever At CES 2019, Sony dubbed its 360 Reality Audio the 'future of music.' Apple and Dolby ha
Sony's 360 Reality Audio, introduced at CES 2019 as the future of music, faced significant competition from Apple and Dolby. Despite Sony's ambitions to lead the spatial audio market, Apple's strategic moves in music streaming ultimately altered the landscape. This competition highlights the dynamic nature of audio technology adoption and market dominance. AI