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Sony's spatial audio ambitions challenged by Apple's music strategy

Sony's 360 Reality Audio, introduced at CES 2019 as the future of music, faced significant competition from Apple and Dolby. Despite Sony's ambitions to lead the spatial audio market, Apple's strategic moves in music streaming ultimately altered the landscape. This competition highlights the dynamic nature of audio technology adoption and market dominance. AI

RANK_REASON The article discusses past events and market competition without presenting new research, a product release, or significant industry news.

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Sony's spatial audio ambitions challenged by Apple's music strategy

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The article discusses past events and market competition without presenting new research, a product release, or significant industry news.
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COVERAGE [1]

  1. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    How Sony nearly ruled spatial audio - until Apple changed music forever At CES 2019, Sony dubbed its 360 Reality Audio the 'future of music.' Apple and Dolby ha

    How Sony nearly ruled spatial audio - until Apple changed music forever At CES 2019, Sony dubbed its 360 Reality Audio the 'future of music.' Apple and Dolby had other plans. https://www. zdnet.com/article/sony-360-rea lity-audio-apple-streaming-music/ # Tech # Technology # TechN…