Sony's 360 Reality Audio, introduced at CES 2019 as the future of music, faced significant competition from Apple and Dolby. Despite Sony's ambitions to lead the spatial audio market, Apple's strategic moves in music streaming ultimately altered the landscape. This competition highlights the dynamic nature of audio technology adoption and market dominance. AI
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RANK_REASON The article discusses past events and market competition without presenting new research, a product release, or significant industry news.