‘We’re expanding the cinematic toolbox’: AI fault lines on show at Cannes
The Cannes Film Festival became a battleground for the film industry's views on artificial intelligence, with directors like Darren Aronofsky advocating for its use as a creative tool. Aronofsky, whose studio Primordial Soup is using AI in projects with Google DeepMind, argued that AI is additive and can solve production challenges, comparing its integration to the advent of sound or visual effects. Conversely, filmmakers like Guillermo del Toro expressed strong opposition, stating they would AI
IMPACT Filmmakers are debating AI's role, with some embracing it as a creative tool and others viewing it as an existential threat, potentially shaping future content creation.
