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中文(ZH) 报告:超四成消费者使用AI工具对比保险产品

AI tools help over 40% of consumers compare insurance products

A recent report indicates that over 40% of Chinese consumers are utilizing AI tools to compare insurance products, seeking to quickly understand coverage details and pricing. While 16% of consumers are using AI models or apps to learn about insurance information, a significant portion still relies on AI recommendations as a reference rather than a primary decision-making factor. Only 15% of consumers consider AI recommendations as their core purchasing decision. AI

影响 AI tools are increasingly influencing consumer decisions in the insurance sector, particularly for product comparison and information gathering.

排序理由 This article discusses consumer behavior and AI tool usage in the insurance sector, which falls under commentary on AI's application rather than a core AI release or significant industry event.

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  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Report: Over 40% of Consumers Use AI Tools to Compare Insurance Products

    36氪获悉,5月7日,元保联合清华大学五道口金融学院中国保险与养老金融研究中心发布《2025年中国互联网保险消费者洞察报告》。《报告》显示,2025年,通过AI大模型或相关APP了解保险信息的消费者占比达16%,同比增长60%。超四成消费者会使用AI工具对比保险产品,以快速梳理产品保障责任、保费价格、理赔条件等信息;超半数消费者将AI推荐产品作为购险参考项,但仅15%真正将AI推荐作为核心决策。