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English(EN) The CEO who was told he’d never run American Express has made Amex cool again—and is beating JPMorgan, Visa, and the S&P 500

美国运通CEO Squeri重振公司,以高端战略超越同行

Stephen Squeri 自 2018 年成为美国运通的 CEO 以来,通过专注于富裕年轻群体和增强高端卡福利,成功 revitalized 了公司。尽管最初对其个人风格有所担忧,Squeri 实施了一项战略,放弃了低成本入门点,转而强调吸引 Z 世代和千禧一代的奢侈品福利。这一方法使美国运通在过去八年的股票回报率上超越了主要的金融竞争对手和基准。 AI

排序理由 文章详细介绍了某大公司成功的商业战略和财务表现,包括股票表现和客户获取策略。[lever_c_demoted from significant: ic=1 ai=0.1]

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美国运通CEO Squeri重振公司,以高端战略超越同行

报道来源 [1]

  1. Fortune TIER_1 English(EN) · Shawn Tully ·

    The CEO who was told he’d never run American Express has made Amex cool again—and is beating JPMorgan, Visa, and the S&P 500

    The unlikely story of how a Queens-born outsider turned around a giant by betting young people would happily pay $900 a year for a credit card.