ENTITY Sérgio Lopes

Sérgio Lopes

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RESEARCH · CL_85654 · Jun 11 · 13:59

Brazil's World Cup broadcast shifts to influencer-led streaming platform

This year's World Cup in Brazil will be exclusively streamed by CazéTV, a platform led by a popular Twitch influencer, marking a significant shift from traditional broadcasters like Globo. FIFA is partnering with digita…